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Mad Hamsters - Part IV Saturday 14th October 2000 Ebony the Hamster reports on the use of hamsters in the MAD magazines [Editor's note - As noted in the first article, this series of articles were completed shortly before Ebony's untimely death but we felt that we should still print them after a 'cooling off time'] In previous articles I have already mentioned how I came to discover a MAD archive and I have already dealt with hamsters in the fifties and sixties publications and then into the seventies in two subsequent articles. Here, I intend detailing the three references to hamsters within the pages of MAD during the eighties. Hamsters, even today, suffer from much maligning
when it comes to intelligence and this was obvious in the first of our three
appearances in MAD magazine in the eighties - July 82 to be precise - under the
heading 'MAD's ABCs of writing successful Exams and Term papers'. Similarly to
the seventies, this first mention wasn't so much about us as about one of
our supposed weaknesses. When a human of very little intelligence needed to be
described to the reader, the authors chose the phrase to be one who had 'the
brain of a hamster', a fairly unkind and cruel observation when everyone knows
that it's birds who are 'pigeon-brained' and that that's the correct turn of
phrase. So, although the MAD writers still regarded us as
unintelligent, one has to ask just who the thick ones are. Why our talent of waking the masters' up in the middle of the night when our exercise wheel needs oiling wasn't mentioned, I have no idea. Neither was our ability of severing electrical wires into two pieces highlighted which is normally performed by Syrians on speaker cable after receiving notice from the neighbours that volume levels are getting out of control. At least we were painted in a positive light,
though, and we should, perhaps, extend a warm paw of thanks to the editorial
staff were it not for the third and final article which appeared in Jan 88 which
was a supposed list of updated children's book titles and which contained the
review which I've reproduced on the right. I've deliberately removed the cartoon
as I felt that it might be somewhat disturbing to young children.
I could tell you - though I'm sure you need no reminder - of the hamsters who flew in Spitfires during WW2 and of our first pioneering rodent who made it into space. And time would not permit me to tell of the rodents who took to flight on the backs of geese and who conquered nations by their observations of approaching armies from highly elevated positions above the clouds. So the rodent's ability to fly is well-documented but one should never think that a hamster can be forced into flight for purely vain purposes - no way. We do it as and when the need arises and it would appear that this is something which the MAD editorial team had failed to understand. The nineties saw a renewal of interest in the hamster in MAD's pages, not least because of the rising power of the hamster vote in human politics - but this I intend covering in a fifth and final article very soon. Ebony the Hamster writes
for the Rodent Weekly. |